Developing the talent of the teams within your company is an important strategy. However, if there is no proper plan for training and engagement, it’s very likely that employees will lose interest and won’t assimilate what they are being taught.
When this happens, the company and employees are affected and the entire investment is wasted. Want to avoid this scenario? Discover the 5 steps to engage employees more with attractive and valuable professional development courses.
1. Providing relevant content
The first concern when creating a corporate training course is to ensure that the content is relevant to employees. It also needs to be delivered as objectively as possible. Another interesting point is to think of different ways to present these topics to facilitate learning. Investing in videos, images, and practical examples is an excellent way to increase learners’ engagement and attention.
2. Using storytelling
Storytelling is a technique widely used in marketing, but it can also be applied in education or teaching. This practice explains topics through stories, which may have characters or make comparisons with everyday situations.
3. Choosing the right platform
In addition to the content, selecting an effective learning platform is necessary. Employees will stop learning if confronted with a system that constantly gives errors or has a complex interface. Therefore, you must carefully analyze the platform you will use to create and deliver your training to your team. Look for a quality system with all the support needed to answer questions and help develop materials. Ideally, the platform should be simple, intuitive, and suitable for all learners.
4. Analyzing platform resources
Check if the system has additional features to make learning more dynamic, fun, and attractive. Including, for example, videos, gamification, game-based learning, infographics, or presentations, among others. In this way, it’s possible to insert different media and course formats to keep employees’ attention.
5. The benefits of engagement
According to Gallup’s report, 21% of employees worldwide believe they are engaged in their work. Employee engagement within a company can bring many benefits to organizations of all sizes, with the potential to address structural issues and impact the management of challenges. Addressing this issue should therefore be a top priority. It’s also worth noting the advantages of employees being more committed to the company:
- Improvement in the quality of employees’ personal lives.
- Greater satisfaction with what they do.
- Increase in sales.
- Decrease in stress and anxiety.
- Improvement in employee performance.
- Increase in productivity, employees perform at their best in the work environment.
- Reduction of absenteeism.
- Better customer service, which translates into a better customer experience.
- Pleasant working environment.
- Professionals are more loyal to the company.
This works as a “cascade” effect, in which one benefit generates new ones. It’s worth mentioning that employees with higher engagement rates tend to improve quality and productivity, leading to higher client satisfaction and increased sales. Higher profitability also means higher returns for shareholders and entrepreneurs.
As mentioned above, employee training through game-based learning has become increasingly popular as an intuitive and engaging way to learn. Games are an effective tool for increasing team engagement, even in traditional classroom settings.
Game-based learning makes learning more entertaining and allows students to retain content for a longer period of time. A simple way to integrate it into training, for example, is to create a dynamic in which teams compete on the basis of their knowledge of a specific topic through games and rankings. This system allows you to increase the full potential of your employees.