Using serious games to transform your business in 2020 

Using serious games to transform your business in 2020 

Right now, either by choice or by force, many companies have kicked their digital transformation into high gear as a result of the Coronavirus and its subsequent safety regulations. The “new normal” unfortunately isn’t going anywhere anytime soon, so companies that hope to thrive in it must go the extra mile. It’s clear that in order to adapt to the current status quo, companies need to do more than just adapt, they need to reinvent themselves.

Different companies have chosen different ways to stay productive while telecommuting. Among the many innovative tools companies have in their tool belts, we can find business video games. If you’re still not aware of their benefits, don’t worry, in this article, we’ll be looking at 4 ways serious games can add value to companies, even during the current health crisis. Read on for more!

1. Engage your teams through remote training

Serious games have a number of benefits when used for training. In particular, they get rid of time constraints and the need for classrooms, which means teams can train remotely year-round. Additionally, the gamified format ensures students are engaged at all times.

As we get more data regarding the results of game-based learning, we can see how it applies specifically to corporate training.  Some of the most noteworthy stats are:

  • 95% of employees enjoy using gaming-inspired elements at work. 
  • Gamification participants score 14% higher on skill-based assessments. 
  • Companies that use gamification see conversion rates up to 7 times higher than before.
  • It is estimated that the market for gamification in education will reach $1.5 billion by the end of the year.
  • 89% of survey respondents said that if a task is gamified, they feel eager to complete it and are in a more competitive mood.  

Given these results, more and more companies are moving towards video games to improve the ROI of their training efforts.

How to successfully implement a game-based learning program in your company

2. Improve internal communication with a customizable serious game

It’s no secret that clients and customers are constantly demanding more and more out of the services we provide, and one of the ways we can consistently deliver quality service that meets and exceeds their expectations is through customization. This importance is also felt in your companies employees, the contact point between the organization and its clients. 

Imagine being able to teach or transmit any topic you want to your entire staff through a video game. You already can. Using the Gamelearn platform, at your fingertips, you have customizable video games like Mars, which allow companies to develop innovative internal communication strategies capable of satisfying the needs of even the most demanding professionals.

Unsurprisingly, one of the issues that has caused the most uncertainty this year has been the Coronavirus, which has clients and staff alike clamoring for more information. Given this situation, Gamelearn used Mars to organize a quick game specifically to communicate accurate and timely information about the pandemic to all its staff. See how it went in the following video:

It’s a testament to what can be accomplished through game-based learning.

3. Improve your selection process with gamification

In recent years, Gamification has proven to be a powerful tool for HR to upgrade how they select employees as well as increase motivation levels in participants. 

Many companies, such as Google, Coca-Cola, Sanitas, and Verker, utilize this method of recruitment because of the advantages that gamification through serious games can bring:

  • It encourages candidates’ active participation.
  • It bolsters the company’s innovative image.
  • It improves user experience.
  • It facilitates decision-making by giving tangible results regarding the participants.
  • It shows real-time progress to the candidates.
  • It allows you to carry out the selection process anywhere and in any language. All you need is an internet connection.

4. Create tailor-made onboarding

Onboarding is where an organization makes its first impression on a new hire. And while the examples of serious games and game-based learning we’ve seen so far are interesting and innovative, none of them offer the freedom that being able to create your own game from scratch does.

Traditionally, not everyone has had the ability to do this, given its immense knowledge and technological requirements. However, this year, Gamelearn launched the Editor, an authoring tool that lets users create their own professional-grade serious games without needing to code. 

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With the Editor, your company can not only impress during an onboarding period but also turn any training content you already have into an exciting video game for corporate training. Don’t wait! Get your free trial here.

Gamelearn is the world leader in the development of video games for corporate training. With more than 10 years of experience, it has become the benchmark for game-based learning and the foremost trend within the L&D sector.

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