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Packt Publishing reasserts its technological leadership thanks to the videogame Pacific

“I’ve tried other game-based learning products, but the way that Gamelearn captures your interest is very hard to match.”

Urmila Mukherjee, Training and Development Manager at Packt

CompanyPackt Publishing, editorial and technological services
TrainingPackt Publishing reasserts its technological leadership thanks to the videogame Pacific
Skills DevelopedContinuous Learning, self-confidence, coaching, communicating effectively, work-life balance, steady focus, change management, conflict management, innovation and creativity, leadership, negotiation, drive to deliver results, analytical thinking, planning, organizing and coordinating, problem solving, tolerance to pressure, decision-making, teamwork.
ProgramPeriod: 2017
Serious GamesPacific, Serious Game on Leadership and Team Management

Overview

Packt Publishing is a global on-demand technology book publishing company based in Birmingham (United Kingdom). Founded in 2004, the company is a sector bellwether, providing IT professionals worldwide with tutorials, guides, specialized books, e-books, videos and courses.

With a global and digitized staff working across several countries and cities, Packt was facing the challenge of providing its employees with an attractive training capable of enticing and motivating them. The human resources managers were dealing with the considerable difficulties in mustering up voluntary enrollment in their training offers. Assembling a group of people for classroom training had become a sort of impossible mission and the traditional e-learning platforms were incapable of engaging and motivating their employees.

Challenges

  • Improve the engagement and motivation of employees with training that is different, innovative and fun.
  • Shore up the leadership skills of middle management and team leaders to improve the company’s overall performance.
  • Provide flexible training that employees can do at their own pace, anytime and anywhere.

Solutions

  • Direct practice and experiential learning. Pacific has a sophisticated simulator that lets employees put their learned skills into practice.
  • Motivated and engaged employees. The videogame’s storytelling and content interaction kindled a great deal of interest and curiosity among Packt employees.
  • Anywhere and anytime. Playing Pacific only requires an internet connection and username.

Results