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Gamification case study Merck: Negotiation training

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merck-small
“We might think that a program of this type has an additional cost as it is actually providing additional value and benefits, and yet we had a reduction in costs of around 58%”

Tanit Ruiz, Dir. Assoc. Learning & Development at MSD

CompanyMerck Sharp & Dohme Corp. (MSD) A Global Pharmaceutical Company 1250 employees
TrainingEmployee Development Plan Through Video Games
Skills DevelopedNegotiation, Communication, Conflict Resolution, Time Management, Change Management, Organizational Effectiveness, Personal Productivity, Initiative, Creativity, Decision-Making and Customer Service Skills
Program2010 – Present 760 well-trained employees It represents a 40% of global training inside MSD
Serious GamesMerchants, Negotiation and Conflict Resolution Serious Game
Triskelion, Time Management & Personal Productivity Serious Game

Overview

Merck Sherp & Dohme Corp. (MSD) is a multinational leader in global health and the first success case for a training model that currently enjoys the trust of over 600 corporate customers all over the world.

This success story demostrates that the development of soft skills (negotiation, communication and time management) is effective and, above all,necessary to address new market challenges with the right tools and knowledge.

Challenges

  • To guarantee effective development of these soft skills: communication, negotiation, productivity and time management.
  • To overcome the problem of lack of engagement with other training solutions.
  • To develop quality content with guaranteed applicability to the tasks employees perform every day.
  • To achieve unified training, with a homogeneus and consistent message, but within a workforce with great geographic dispersion.

Solutions

  • To find an instructional design that allowed employees to put the skills being taught into practice while receiving personalized feedback.
  • To have high-quality content equivalent to a two-day classroom training course.
  • To guarantee effective learning that placed employees in situations similar to those encountered in their day-to-day work.
  • To use gamification techniques to improve the engagement and motivation of the employee during the training program.

Results

valoración satisfacción sobre 10
AVERAGE SCORE OVER 5
ratio de finalización
COMPLETION RATE
aplicabilidad de los contenidos
APPLICABILITY RATE
ahorro costes en formación
SAVINGS IN TRAINING COST

What do game learners from Merck & Co. say?