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Gamification Case Study LG

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“Through game-based learning, we have achieved excellent results, which is what we have always sought to do in two complex areas such as productivity and ‘engagement’ of the employee.”

Juan Tinoco, HR Director at LG Spain

CompanyLG Electronics Spain
International Company of Consumer Electronics
285 employees
TrainingProgram for the Raise of ‘Engagement’ and Productivity of LG
Skills DevelopedNegotiation, communication, conflict resolution, change management, time management, planning, organization, personal productivity, analytical thinking, initiative, creativity, decision making, customer service
Program2014-2015
240 trained employees
MediumGame-based learning platform by Gamelearn

Overview

LG Electronics becomes one of the first companies to implement the videogame as a tool to increase the ‘engagement’ of its employees.

Its innovative nature has led them to commit to the serious games of Gamelearn with the aim of raising the “engagement” of its workforce through innovation.

And the final result has surpassed all initial expectations:

The level of ‘engagement’ of the employee has been improved by a 19%, which translates into an increase in staff productivity.

Needs

  • To adapt the innovative spirit of LG to a training strategy.
  • To select content with a direct impact on the work of each employee and the way they interact with the client.
  • To understand and address the main needs and professional concerns of LG’s employees so as to increase their motivation.
  • To facilitate self-training to the participant.
  • To find a training solution adapted to the digital revolution affecting the market.

Solutions

  • The serious games of Gamelearn stand out as pioneers in the development of skills such as negotiation, time management or leadership.
  • The skills to be worked on have become a set of techniques, strategies and tools with a high degree of applicability to the workplace.
  • The program has been designed with the aim of facilitating personal and professional development to the employee as the best tool for motivation.
  • The serious games are hosted on a “game-based learning” platform with online access, allowing employees to self-manage their learning.
  • The commitment to game-based learning as the learning methodology with the highest growth rate (22%) over the next 5 years.

Results

01_Ratios_CS_LG_V1_Mejora
improvement in the level of ‘engagement’
02_Ratios_CS_LG_V1_Incremento
increase in productivity
03_Ratios_CS_LG_V1_Finalizacion
completion ratio
04_Ratios_CS_LG_V1_Evaluacion
over 10 in average evaluation

Testimonials

“Thanks to this training we have strengthened the commitment to our employees and also to our innovative ADN.”
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Juan Tinoco
HR Director de LG Spain
“In order to keep the high level on a digital ecosystem, for us is key that a high quality training can be used by our employees.”
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Sergio de León
eCommerce, Digital y Media Manager at LG Spain
“It is a innovative way to train and specially is very efficient, because people learn and develop the skill by doing.”
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Miguel Ángel Carro
Order Fulfillment & Logistics Manager at LG Spain
“We are humans, so if you repeat some behaviors everyday, one day it would be a habit. And the employee manages this thanks to this training.”
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Sung Su Cho
Returns Coordinator at LG Spain