Gamelearn’s customizable video game, released in 2019, has won a prestigious Gold Stevie® award in one of the subcategories under Best Training Programs or Media.
These awards recognize exceptional employers as well as those standout teams, HR professionals, products, and suppliers that help foster great workplaces.
The customer is always right
The award-winning video game, Mars, is the result of more than 10 years of blood, sweat, and tears that the Spanish company has poured into developing and creating serious games designed for corporate training. In dealing with thousands of customers over this period, they were able to take a step back and take stock of what their customers wanted, then provide them a product fitting of their needs.
As Gamelearn CEO Ibrahim Jabary has explained, the clients of the company were having a difficult time finding gamified training programs that allowed them to choose which material they wanted to teach, control the length or scope of the courses, and oversee the whole process without any headaches. That was until the release of Mars, of course, which was able to deliver on much of what the customers were looking for.
A game with multiple uses
It took the Gamelearn team more than three years to arrive at the final version of Mars, and the serious game managed to reach all the goals that had been set for it. The team wanted a video game that was:
- Adjustable in terms of length
- Easy to manage
- Built on social learning
Because of these characteristics and the nature of the game (player-generated questions and a time limit set by an administrator), the possibilities for training and communication are endless.
Mars lets administrators evaluate and reinforce knowledge during and after a training/communicative initiatives — either on a person-to-person basis or for whole teams.
Due to its high flexibility, the game can be divided into three different usage categories depending on how long you set the duration of the session.
Using Mars for extended sessions (weeks)
Multi-week games of Mars could be huge for advancing digital transformations on an organizational level or just for specific areas in your company. with it, administrators can assess and monitor employees’ industry knowledge, workplace know-how, and other important internal processes.
Mars could also be used to get people on the same page for important issues in the office, e.g. internal communication campaigns about company culture, approaches to strategic objectives, internal protocols, etc. It works for any processes or initiatives that involve the whole company or, in some cases, just certain teams.
We can’t forget either Mars’ potential use in commercial training when introducing new products, technologies, or services.
Using Mars for shorter sessions (a few days)
By shortening the game down to a few days, Mars can be used for completely different ends. For example:
- Onboarding new hires. The game is great for helping them internalize the content they’re supposed to be learning, all while giving them the opportunity to interact with and get to know other new hires.
- Sales training, especially when the previous efforts were limited to just a few products or if particular sessions need to be retooled.
Using mars for quick sessions (a few hours)
Mars also lets you create games that last just a few hours, which gives you an even greater range of possibilities. For example, you could use it to breathe life into events or conferences by letting attendees play and compete against each other in real-time and rewarding those who, for example, best understood the subject matter or learned the most.
It could also be used to complement short training sessions and reinforce the learned material afterward.
Because of Mars’ high adaptability and wide range of use, the judges at the Stevie® Awards felt it was worthy of the top prize. Congratulations to the Gamelearn team!