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Dometic uses video games as a training method to attract and retain talent

“One of the biggest challenges is finding and retaining talent with attractive learning methods within Dometic. In order to do that, you don’t only need a variety of topics, but also a wide range of methods. Reading a PDF document can no longer be the only learning technique.”

Kerstin Klockenbrink, Head of Dometic Academy

CompanyDometic, mobile living
TrainingDometic uses video games as a training method to attract and retain talent
Skills DevelopedContinuous Learning, self-confidence, coaching, communicating effectively, work-life balance, steady focus, change management, conflict management, innovation and creativity, leadership, negotiation, drive to deliver results, analytical thinking, planning, organizing and coordinating, problem solving, tolerance to pressure, decision-making, teamwork.
Serious GamesMerchants, Serious Games on Negotiation and Conflict Resolution
Pacific, Serious Game on Leadership and Team Management
Triskelion, Serious Game on Time Management and Productivity
2100, Serious Game on Customer Service

Overview

The Swedish-based company Dometic Group is a global leader in the production of air conditioning, hygiene, refrigeration, and security for all type of vehicles (RVs, cars, trucks, and boats). This company, whose slogan is “Mobile living made easy”, has over 6,500 employees worldwide, with a turnover of 1.25 billion euros in 2016.

Like many other companies, Dometic faces the difficult challenge of attracting and retaining talent. The professional world has become an almost completely cloud-based environment where knowledge truly is power. It is now of utmost importance for companies to have the best employees possible to beat out the competition—more so in the competitive German market where its strong economic growth is making it more and more difficult for HR departments to attract and retain talent.

Challenges

  • Attracting and retaining talent.
  • Creating a learning and development community capable of reaching professionals of all ages throughout the company.
  • Providing employees with fun and exciting learning experience that leaves a mark.
  • Increasing employee engagement and motivation.

Solutions

  • Complete flexibility. A username and an internet connection are all you need to start training with Gamelearn. Dometic employees are able to access the video games on their computer, tablet, or smartphone.
  • Emotion-based learning. It is scientifically-proven that one of the keys to learning is for it to be driven by emotion. Gamelearn’s video games, because of the story and characters surrounding each game, make it possible for students to interact with the content in an emotionally-charged way.
  • Learning by doing. Beyond the excitement surrounding this new learning experience, Dometic employees also have the opportunity to use Gamelearn’s simulators.

Results

COMPLETION RATIO
RECOMMENDATION RATIO